The speaker first explained what is digital marketing. Usually it is assumed that digital marketing is bringing sponsors or putting up posts on social media. However, in reality, digital marketing includes social media marketing, graphics design, content marketing, etc. A common misconception is that doing courses and certifications in digital marketing will help a person get into the field. However, that is not the case. According to the speaker, the best way to learn digital marketing is to implement digital marketing on your own and try out things. The speaker give the example of his own Youtube Channel and Linkedin. He spoke of the critical importance of Linkedin and how to create engagement on these platforms. He spoke of blogging, short-form posts, keyword search, etc. He also spoke of the importance of using Social Media Analytics. This was followed by a very interactive Question and Answer session.