Augmented Reality In Healthcare

Augmented Reality in Healthcare.

Augmented reality in Healthcare:
The usage of Augmented Reality in Healthcare has facilitated a lot of progress in that domain , also this AR is predicted to be the bright future of the healthcare industry. More life sciences companies are using augmented reality (AR) to bring new therapies to life by combining virtual and physical worlds. AR helps create rich, interactive experiences that show how new drugs and medical devices interact with the body.
Using this disruptive technology, brand teams and content providers can give their field force a better way to engage healthcare professionals (HCPs). AR can also allow HCPs to be more illustrative when explaining new treatments to patients. Whether explaining a disease state, treatment method, or how a new medical device works, AR can significantly enhance customer engagement, improve education on complex topics, and create differentiation with more powerful branding.

Advantage of AR in Surgery:
During an Augmented Reality operation, the surgeon lays the patient’s scans over their body digitally through the mask they are wearing. This gives them the opportunity to see precisely where they need to make an incision and what areas they need to work with. This limits the chance for error since they have a clear vision of the patient’s anatomy through this superimposed graphic. This information can be accessed immediately instead of researching through the patient’s chart to see what needs to be done and how to accomplish it.


-Creative:  ANUPRIYA